Rank higher in Google with SEO

Best SEO Services Toronto

How Pic2Motion can help your website rank higher in Google search results.

Quick SEO audit for small business

SEO (Search Engine Optimization) For Small Businesses

Search engine optimization is a key to online success. It’s no secret that the first few results in Google and other search engines are the most clicked. If your site is not optimized for these keywords, you will likely not be seen by potential customers. This can lead to decreased sales and low conversions for businesses trying to get more traffic and leads on their website.

In today’s SEO world, there is a lot more competition than before. As a result, it can be difficult for business owners to know what to do about SEO. Often, they end up making costly mistakes and then spending money trying to fix them. This results in spending hours trying to figure out the problem and with no time left over for marketing and growing the business.

What is SEO and how it works?

Search engine optimization is a process that requires a lot of work, a lot of time, and a lot of patience. Search engine optimization (SEO) is a cycle of planning, implementation, analyzing, enhancement, improvement, and repetition. Optimizing your site makes it easy for search engines to find and rank your site within the search engine results pages (SERPs).

The more you optimize your site with compelling and unique content, the more likely it is that Google will rank you higher in SERPS. One of the most effective ways to create content is by using Scrivener to write it, which helps break down your work into manageable sections and draft documents.

SEO Keyword Strategy

SEO Keyword Research and optimization

To rank higher in search engines, it’s not enough to make a website. Keywords are an integral part of the SEO process and need to be targeted. This ensures that you will get found by those actively looking for your services and products. In addition, by targeting these keywords, you can rank higher in search results and have a better chance of drawing in potential customers.

Look for keyword opportunities

The first step is to look for keyword opportunities. This means looking at all the terms that people are actively searching for on Google. You can do this by typing “keyword tool” into Google and clicking on one of the first few results (most likely Google Search Console, SEMrush, or Ahrefs).

It’s essential to keep track of your analytics data to see which posts perform best for you. This will help you create content that meets the needs of your audience and gives them what they’re looking for. You can also do research with tools like Twitter Ads. This will allow you to see what people are searching for on Twitter so you can write posts related to those topics.

It would be best if you also considered long-tail keywords – these are usually less competitive because they have fewer.

Keyword Attribute


When you’re choosing keywords for your campaign, it’s important to consider three factors: relevancy, search volume, and competition. It’s easy to see how this information would be relevant to an article on keywords.

  • Relevancy: What are the most important keywords for your campaign?
  • Search volume: The number of times a keyword is searched changes from day to day. It updates each time the search is made.
  • Competition: How competitive is each term in search?

Keyword Distribution


Assigning keywords to the right pages on your website is crucial. It’s necessary to understand that every page has a unique purpose and it’s important to write content corresponding to this purpose. To do this, you need to research your audience and then choose keywords that will lead them from one page on your site to another.

Density is the ratio of how many times a keyword appears on a page to the total number of words on that page. When writing for SEO, you want to make sure your pages are optimized for keywords and that the density is high.

Keyword Evaluation


The world is evolving, and so are your competitors. They are investing more resources into getting their message out there and finding new ways to get customers to visit their site.

You need to change your strategies as well. You may be neglecting keywords that have high demand, or you may need to do an ongoing keyword evaluation of your website content. By doing this, you will find new opportunities for

So, every time we run tests and use statistics to evaluate the keyword.

WordPress site SEO Optimization

Search engine optimization, or SEO, is the process of influencing the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. There are many steps you can take to improve your site’s ranking and visibility on search engines. The first step is to ensure that the site is built on a platform that is optimized.

WordPress CMS:

WordPress, for example, has a number of SEO plugins available which can be enabled with just a few clicks. These plugins allow you to optimize your site’s content and metadata, as well as its structure and navigation.

Once the site has been set up on WordPress, it’s time to explore some of the features that make WordPress such an excellent platform for SEO.

SEO Services for WordPress Sites:

At the moment, we offer SEO services for WordPress sites. Some of our services are:

  • On-Page SEO
  • Keywords Strategy
  • Site Maps
  • URL Structure
  • Meta Tags
  • Geo Tags
  • Image Optimization for Web
  • Social Media Integration

Local SEO

Local SEO is one of the most critical ranking factors in search engine optimization. It refers to optimizing a website for local search, which typically includes targeting keywords, links, and citations with geographical relevance.

Local SEO Optimization:

The three broad categories of Local SEO are:

  • On-page optimization

  • Off-page optimization

  • Technical optimization

On-page optimization typically includes targeting keywords with geographic relevance, building citations, and obtaining geographically relevant links. Off-page optimization often includes link-building campaigns targeting local citations or other web pages with geographical relevance. Technical optimizations can consist of changes to your site code or site architecture to allow your page rank to be more geographically relevant.

ranking factors

In order to rank highly in Google’s search engine, it is essential that your site is something users want to use and share. This seems basic, but often, people lose sight of this principle and focus on the technical aspects of SEO rather than the user experience.

Local SEO is important to many small businesses because it brings more customers to the store. There are five key components to rank well in local SEO, and they are:

  • Have a High-quality Google My Business Profile
  • Have relevant on-page content
  • List your business name, address, and phone number around the web.
  • Collect great links
  • Get reviews

Our SEO Services:

We are here to help you make your online presence and improve your ranking on Google Search Results. Your business is our business, and your growth is our growth.
Here are some of our local SEO services.

Our company is dedicated to assisting our clients with their online presence. With the proliferation of digital media, all companies need to find a way to manage their web presence. We can help you manage your website and make sure it’s on the most optimal search engine ranking.

Here are some of our local SEO services.

    • Site Evaluation
    • Identify your top keywords
    • Review your competition
    • Optimize your site structure
    • Test structured data
    • Optimizing page speed
    • On-Page Optimization
    • Sitemap
    • Configure and install Google Analytics
    • Set up Google Search Console
    • Creating a Google My Business page