How to Rank Higher on Google 2022. SEO Best Practices

These techniques will help you rank higher on Google.

The most effective ways to rank higher in Google Search in 2022 (Best SEO Practices)

SEO best practices
If you want to rank higher in Google in 2022, you need to consider your SEO strategy . You can do a few key things to improve your chances of ranking well, and we’ll go over them here.

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What's SEO (Search Engine Optimization)?

SEO stands for “search engine optimization. SEO is a long-term marketing strategy that improves how your website appears on search engine results pages (SERPs) for google and other global search engines.

SEO aims to fill any web page with target keywords to drive traffic towards that site through unpaid or “organic” means. When executed correctly, your SEO strategy can be a powerful tool to generate leads, sales, branding, awareness, and organic traffic for any business size or type.

How to create an SEO strategy?

We focus on identifying the fundamental principles to consider when developing a sound organic search strategy. A practical SEO strategy is essential for any beginner SEO willing to learn SEO and rank higher in Google Search. SEO is important for your website because the rules keep changing. You need to use different strategies in 2022 than what you used in 2020.

Planning and maintaining an SEO strategy is critical.

Organic ads are a great way to get noticed on Google and receive more organic traffic. They generate more clicks per month than paid ads and can make up for a better return on investment through Go. In addition, organic ads are an affordable option for online advertisers and provide a higher ROI than paid ads by charging the advertiser less for CPC, which is the Cost Per Click.

By following these effective SEO Best Practices, you’ll be well to rank higher in Google in 2022. Just remember to keep your SEO strategy flexible and monitor your progress so you can make necessary adjustments along the way.

SEO best practices checklist

Optimize your website for mobile devices

SEO best practices Google

Google has been prioritizing mobile-friendly websites for years now, and that trend is only going to continue in 2022. If your website isn’t optimized for mobile devices, you’re already at a disadvantage in ranking higher in search results.

Make sure your website is responsive and adapts to different screen sizes, so users can have a positive experience no matter how they access your site. Having a mobile-friendly website is important because it can help you attract more qualified visitors to your site.

Write a compelling page title tag and Meta descriptions.

Your web page title and meta descriptions are the main meta tags that your website contains. Your title appears in the search engine results pages (SERPs) as your title.
The title tags should be unique to each page and accurately describe the content on that particular page. For example, if you have a page about SEO strategies for 2022, then your title tag should say something like “Best SEO Strategies for 2022”.
Your meta description is a summary of the page’s content. This description is what appears in the SERPs below your title. The meta description should be inviting and encourage clicks. It should also be relevant to the page’s content.
For our SEO best practices for 2022 example, a good meta description might be something like “SEO in 2022 is a combination of understanding how people search and how Google’s algorithms are changing.” Here is a list of SEO best practices for 2022.”

Increase the length and quality of your content

One of the best ways to improve your SEO is by creating longer, more in-depth content. Google’s algorithms are designed to favor high-quality content, so aim for pieces that are at least 1,000 words long. Never sacrifice quality for quantity – always make sure your content is well-researched and engaging to read.
Make sure your content is well-researched and engaging to read. In order to rank for a specific keyword, you need to produce high-quality content that is relevant to that keyword.
If you produce good, well-researched content that people enjoy reading, your site will rank higher and be more visible to others. Furthermore, the content you produce will have a higher chance of being shared by others on social media and other channels.

Focus on quality over quantity

When it comes to SEO, it’s essential to focus on quality over quantity. Creating high-quality and relevant content that covers user intent and provides value to your audience can significantly impact your SEO success and improve your search rankings.

It also means building links from reputable sources and avoiding black hat SEO tactics. By focusing on quality, you can ensure that your website will be successful in the long run.

What are black hat SEO tactics?

Black hat SEO tactics are a set of methods to manipulate the visibility of a website in search results. These methods are often used as an alternative to building quality content.

The main goal of these techniques is to trick search engines into thinking that the site is related to some topic or keyword to rank higher on the search engine results pages. However, these techniques are considered unethical, and they can lead to penalization by Google algorithms.

Create helpful content, not just for search engines

The Google algorithm is considered the best ranking system on the internet. When users look up information on Google, they’re looking for quality information and a company that provides this. For a higher ranking in Google search results, it’s necessary to have quality content, give all of your contact information and be transparent about your business.

Some old SEO content strategy rules don’t work as well as before. One of these is that more content is always better than less content. The problem with this rule is that it doesn’t consider the content or how it answers the user’s queries. 

It also can’t be suitable for users who want to read through a wall of text for any length. Sometimes requiring longer pages is more likely to work and sometimes longer. You are in the best position if you’re creating content that meets your customers’ needs.

SEO keyword best practices

Do keyword research and topic analysis.

SEO best practices 2022

Keyword studies are vital in implementing a successful SEO campaign. First, you have to write content for an audience that they want.
Unfortunately, some websites produce a lot of content that is not relevant to what people are looking for. They also focus on the exact phrases over and over again. To ensure that you focus on the right words and ideas to attract your target market, you should conduct a study.

To perform a keyword study, you’ll need a list of potential keywords related to your product or service. You can use various tools to generate this list, including the Google AdWords Keyword Planner and Google Trends.

Once you have your list of keywords, you’ll need to analyze them to determine their competitiveness. Again, you can use various tools, including the Google AdWords Keyword Tool and SEOmoz’s MozBar.

The next step is to determine which keywords you want to target in your SEO campaign. You’ll want to focus on the topics that are most relevant to your business, so you have a better chance of ranking high in search engine results.

After you’ve determined the keywords you want to target, you’ll need to create optimized content for those keywords. Also, use the keywords in your title tags and meta descriptions.

A keyword analysis is essential because it helps you avoid mistakes and get better search engine optimization results. If you use advanced research techniques to find the right keywords, your site will cover the topic effectively without using too many of the exact keywords, which will lead to more traffic and higher conversion rates.

Use keywords and phrases in your titles, headings, and throughout your content of web pages.

Using the right keywords and phrases is still an important part of SEO. You need to use them in the right places to make sure your website ranks higher in search results.

 When used effectively, relevant keywords can help Google understand what your content is about and rank it accordingly. So include them in your title, headings, and throughout your content for the best results.

If you want to target a specific keyword or phrase, using long-tail keywords is a great way to do it. Long-tail keywords are more detailed than general keywords, and as a result, they tend to have less competition. Use Google’s Keyword Planner Tool to find long-tail keywords relevant to your business and target them throughout your content.

In addition to using a long-tail keyword, another great way to rank higher in Google search is to create shareable and link-worthy content. Content that is informative and well-written is more likely to be shared by others, and links from high-quality websites can help improve your website’s SEO. Promote your content through social media and other channels, and make it easy for readers to share it by including share buttons on your website.

Differentiate titles to boost SERP CTR .

To increase your CTR and revenue, you need to differentiate yourself from other websites. Getting a higher SERP ranking or differentiating with high-quality content are essential options for searchers. If your website is not getting any visitors, its rank on search engines will not be correct. On the other hand, a lack of clicks could make Google think that your details don’t matter. 

Look for yourself at the first few listings for your keyword on Google. You’ll be able to see how common messages are and if searchers can differentiate between them. You can also do keyword research to find out if other people are ranking for similar terms. 

If the SERP is split between multiple websites, your website probably has much competition. You may need to invest in search engine marketing (SEM) and content marketing to increase your ranking on some of the keywords you want to target.

Technical SEO strategy.

Technical SEO best practices

Technical SEO strategy is one of the most critical core values of SEO best practices. Keywords alone will never make it possible to own a SERP. Instead, you should have a website optimized for technically sound search engines. It may sound obvious, but it’s typically the biggest challenge big brands can overcome. The deep crawler, the scrumping frog, or the crawling crawler can assist in your site’s SEO

Internal roadblocks can limit the amount of work a developer can do. This can stop essential technical upgrades from happening and make it difficult for SEO teams to build links. Unless these roadblocks are fixed, this will continue to be a problem. 

In addition, technical issues can affect crawling, link equity distribution, and user interface. This means Google will not index the site properly.

Create videos and (Why Not?) a YouTube Channel.

Video marketing is a powerful and vital part of your website strategy. A video on your homepage can increase the click-through rate by up to 80% and increase conversion rates by 300%. Additionally, a video can generate an additional 10 minutes of viewing time.

You can make your videos SEO-friendly by adding keywords and a transcript or closed captions. You can also add schema markup to your videos. 

This will help search engines understand what your video is about. Promote your videos on social media and other websites. This will help increase views and engagement. 

Optimize your videos for mobile viewing. This is important because more and more people are using their phones to watch videos. Use descriptive titles and tags. This will help people find your videos when they search for keywords related to your business. 

Making transcripts for your videos will save your viewers the trouble of trying to watch them without sound. They can just read the text instead.

Add images and videos to your content.

Adding images and videos to your website can help improve your SEO. This is because they provide another opportunity to include keywords and phrases on your website. 

Images and videos can also make your content more engaging, leading to higher click-through rates. Make sure to add images and videos whenever possible. Make sure they are correctly optimized so they will load quickly and look great on all devices.

Adding SEO-friendly image alt text to your images is a simple way to help improve your website’s ranking. Alt text (alternative text) is the text that displays when an image can’t be loaded. It tells search engines what the image is about, which can help your ranking if you include keywords in your alt text.

Optimizing images for the web can take a lot of time. You may need to crop, color correct, and resize your images in order to maintain aesthetic consistency on your site.

Build an internal linking structure.

Internal linking is connecting a web page to another web page on the same site is one of the SEO best practices you can apply on your website easily. This internal linking is done by adding a link to another web page on the same site.

It helps visitors navigate and find content more easily. It also helps search engines crawl, index, and rank your content better.

Internal linking structure is an essential part of SEO strategy for any website.

A good internal linking structure helps with the following:

  • First, it reduces the number of clicks users need to get to the content they are looking for.
  • It helps search engines find and index your content more easily.
  • It helps with navigation, making it easier for visitors to find what they are looking for.

Make URLs SEO-Friendly .

URLs are the web address for a webpage. They are typically shown in the browser’s address bar. URLs can be made SEO-friendly by making them keyword-rich and descriptive.

A URL should be a clear description of the page it links to, and it should include keywords that people might use to find that page. For example, if you have a website that sells laptops, and you have a page on your site about how to choose the right laptop for you, then your URL might be something like:

The following is an example of a non-SEO friendly URL:

URLs should be simple, easy to read, and have non-long ID codes if it’s possible.

Optimize for On-Page SEO.

Optimizing your site for on-page SEO is a technique that can help you rank higher in search engine results.

On-page optimization is a technique that many marketers use to help get their site ranked higher in organic search results. Various methods can be used for on-page optimization, and some essential factors must be kept in mind.

The first factor is the content of the page. It’s essential to ensure that all the content on your page is relevant and informative. The second factor is whether or not you have any broken links on your page. 

Broken links can cause people to leave your site, so it’s essential to ensure they don’t exist. The third factor is how well you optimize your site. 

You can do a few things to make sure your website is appealing to potential buyers. This includes ensuring that your images and videos match the content of your page, optimizing your font size for easy readability, and providing all the links on your page are working. In addition, it’s essential to ensure that all the content on your page is relevant and informative.

Optimize Your Page Speed.

One SEO best practice is optimizing your page speed for a faster load time. Website speed is a key factor in ranking on search engines. Google has announced that website loading time will now be a ranking factor. This means we must ensure our site loads quickly to be ranked higher.

One of the best ways to ensure your site loads quickly is by reducing the number of requests it takes for your page to load. You can improve the loading time of your website by using scripts and stylesheets, compressing images, and using CSS filters instead of pictures for gradients or highlights. In general, the fewer requests your page needs to make, the quicker it’ll be able to load.

Many valuable and inexpensive websites can be a good tool for determining the PageSpeed Score. The tools I recommend are GTmetrix. The free tool provides information about your page speed and offers suggestions to reduce your load time. In addition, use Semrush for web audits and repair performance problems on a website.

Increase your stay time.

SEO experts are always looking into the effect of search ranking algorithms. But, no, this aspect has had no real influence on ranking until recently. Google is bringing back the idea of dwell time as a ranking factor to provide the best user experience possible.

The time spent on the site is an essential metric for search engine optimization. Too many ad clicks can lead to a high bounce rate, leading to a lower ranking in SERP. The time visitors spend on your website is the time they devote re-entry to the SERP.

Create voice assistant-friendly content.

Voice search is on the rise. Voice assistants like Siri and Alexa are taking over the world. And we need to make sure that our content is optimized for voice search.

You can use tools like Google’s Speech Recognition to analyze what your content sounds like when it’s read aloud. This will help you find any errors in your content and make it more voice-assistant friendly.

If you’re creating content for a website, it may also be worth using Google’s Structured Data Testing Tool to see how well your content is structured and can be indexed. There are also tools that let you record your voice and upload it directly to audio platforms like SoundCloud or Youtube. 

Earn Authoritative Backlinks (Off-Page SEO).

Although Google has recently changed its search algorithm, it considers the backlink as a major ranking signal. Google accepts links from a website as trust votes. Generally speaking, a webpage with many authoritative links will be more successful in SERPs. But backlinking can differ in some respects. 

However, there are other types of backlinks that can have the opposite effect and actually harm your ranking. This is called “Toxic” backlinking. Google doesn’t penalize backlinks to sloppy websites. Similarly, a link scheme can be used to gain links from other websites which you may be penalized for.

Link to other authoritative websites from yours (Off-Page SEO).

Linking to other high-quality websites from yours is a great way to improve your SEO. When Google sees links from reputable sources, it assumes your website is reputable and ranks it accordingly. Therefore, make sure the websites you link to are high-quality and relevant to your content, and always use anchor text that accurately describes the destination page.

The more high-quality, relevant links a site has, the more powerful it becomes.

A website’s link profile is crucial to its success. One of the most powerful tactics for building high-quality, relevant links is guest posting. You can create a mutually beneficial relationship by writing quality content for another site and then linking back to your site. It’s also a great way to get your name out there and connect with new audiences in your niche.

Reference recent industry trends and news stories in your content.

Staying up-to-date on current industry trends and news stories can help improve your SEO. When you reference them in your content, you show Google that your website is a source of valuable information.

Make sure to include links to authoritative sources whenever possible, so readers can learn more about the topics you’re discussing.

Align content with search intent.

SEO is the process of making sure that people can find your website when they search for it on Google or other search engines. Establishing a good solid SEO strategy means considering both search engine bots and humans- it’ll help you rank on SERPs through relevancy and using our proven strategies.

The motive behind a given search is called the intent.

Search intent is a crucial part of keyword search because it helps Google achieve its search goals. Google aims at presenting user information promptly. Often keywords are searched very frequently. 

Yet, it can cause misunderstanding of user intent, which is not necessarily true of content, businesses, or services you offer. If that is not possible, the ranking could be challenging, and all traffic could likely be bounced with no conversion.

How can we understand how search engines work?

Browse your target keywords and check 10-20 search queries and their search volume. What are their goals and objectives?

Find other related keywords to your target keyword

Find which one has a high search volume. You can use an SEO tool like SEMrush search bar for keyword research, search queries, and search volume.

You can use Google Analytics to find out what people are looking for on your website. You can also find out what subjects people are interested in and what they search for more often.

Use social media to promote your content (Off-Page SEO).

Social media can be a great way to promote content and increase the reach of your posts. This will result in more organic traffic for your website. By sharing content on social media platforms like Twitter, Facebook, and LinkedIn, you can reach more people and drive traffic to your website.

Remember to use effective hashtags when you post on social media. This will help you reach more people and get your message out there. You should also post at the right times of the day so that more people will see your posts. 

Before diving into social media, it’s essential to understand your competitors’ actions on the platform. Typically, this information can be found by keyword searches in a public Twitter list or Google search. In addition, following and monitoring your competitors can help you stay up-to-date with industry trends and tactics. 

You can also see what competitors are doing and how they’re positioning themselves to help you tailor your approach. However, be careful about following too many competitors on social media channels. 

It is important only to follow them if you are using them for marketing purposes. This can be a task that takes up a lot of time and energy. It can be hard to focus on other important things when you’re doing this.

Always ask these questions before start using social media:

  • Which network or platform to choose?
  • What message do I want to deliver?
  • Which hashtags to target for your campaigns?
  • Who will manage the social media platforms?
  • Who will monitor and respond to comments and messages?

Using Local SEO to Your Advantage.

Using Google My Business to help improve your website’s local SEO can help bring in more organic traffic.

Another great place to list your small business is Bing places, so you should list with them too! When you make an SEO strategy, think about local SEO. This can help you get more people to see your website. It can also help your website rank higher in search engines.


Beyond the local search engine listings, when we’re working on local SEO, we’ll need to grasp the notion of citations. A citation mentions your business name, address, and phone number (AKA”NAP”) on the web.

Having more citations from high-quality sources will make your business rank higher in local searches. This is because potential customers are more likely to seek out businesses that have been verified and have good reviews.

Prominence is one of the key factors of GMB search ranking. Prominence is calculated to measure the level of awareness your business has over the internet. This can help you know if you are successful. You can use this to search for articles on the web that mention your company.

The following mentions about your business count as mentionable media: links, citations, reviews, blog posts, articles, and directories.

Make sure your website is well-designed and easy to navigate.

If your website isn’t well-designed and easy to navigate, users will be less likely to stay on it for long. This can hurt your SEO, as Google considers how long users spend on your site. Make sure that your website is attractive and easy to use so that people will stay on your website longer and explore everything that you have to offer. Use the same colors on all of your website’s pages to help users easily see the different parts of each page.

Make sure your marketing materials are easy for people to access and understand. Make sure your marketing materials include a call-to-action that is obvious

For example:

 “Explore all that we have to offer.” 

What are things that would make a call-to-action more effective?


Some ideas: “Get more information,” “Contact us today,” “Find the perfect gift for you or someone you love.” Asking your audience for their name, email address, and location can be a form of marketing. If someone is giving you this information, it might mean that they are open to more marketing from you.

Regularly update your website with fresh content.

Google likes websites that have fresh content. So you should add new articles, blog posts, and other content. Making these updates to your website will keep people coming back. The more people visit your website, the higher your ranking in search engines’ results. 

You don’t need to add new content to your web pages daily but aim for at least one new piece per week. This will help keep people interested in your website and coming back for more.

Add value with top-quality articles and blog posts. People want to read genuinely helpful content, not just fluff that’s there only to look good. So include blog posts about your product or service in the appropriate category. 

A blog is an opportunity for you to provide informative and helpful content that people want to read. This will help drive traffic and potentially new customers towards you.

Regularly update your website with fresh content.

SEO is a constantly evolving field, so you’ll need to monitor your progress and make necessary adjustments. Use SEO tools and analytics programs to track how well your website is doing. If you see that your ranking in search results is low, make changes to improve your website. SEO can be much work, but following these tips will help you get started on the right foot.

Execute a competitive analysis.

Competitive analysis is a process that evaluates your competitors to improve your SEO strategy. Analyze your competitor’s website rankings and backlink profiles. Find out how to differentiate between a brand and an audience. You can also do technical SEO audits to improve your research skills. 

Examine the site health and SEO strategy, page load speed, and user experience. Your competitor assessment must also cover your competitors’ main competitors. Nevertheless, it is critical to include all online competitors.

Align Your Content with Search Intent.

Once you understand SEO, you should consider a deeper search intent. Generally, search intent refers to user intent. Understanding search intent is Google’s highest goal. Pages ranked in Google’s top-level listings have passed Google’s litmus test for search intent. 

Look for google searches like: “How do I create oatmeal cookies?”. Google’s best results are blogs and videos, not e-commerce sites selling oatmeal cookies. Google knows people who search for these keywords seek knowledge rather than buying.

Branded vs. non-branded SEO strategy.

During their journey, consumers might never be sure about a specific organization. Therefore, most consumers will look up generic keywords to better understand a particular area first. When a customer starts to look for a company, they usually do several searches on the company and its products. 

They can browse product names, company names, or product ratings. Some people are looking for comparative articles on different solutions. This type of branded search can deliver the relevant answers to the user’s questions. First, however, the person must develop trust.

Hire an SEO company or consultant.

If you want to take your SEO to the next level, consider hiring an SEO company or consultant. They can help you with everything from finding the right words on your website to getting people to visit your website. They’ll also make sure that your website is set up for success. With their help, you can achieve the highest possible ranking in search results.

Use paid advertising.

Paid advertising is another effective way to improve your SEO. Using Google AdWords or other paid advertising platforms can reach a larger audience and drive more traffic to your website. Paid ads can be a great complement to your SEO efforts, so consider using them in addition to other strategies.

Don't try to game the system.

Using black hat SEO tactics, like keyword stuffing, to try and get ahead of your competitors will only hurt your website in the long run. Google is constantly updating its algorithms to penalize websites that use these techniques, so it’s not worth the risk. Instead, focus on creating quality content and building links naturally.

Be patient; SEO takes time.

Success with SEO takes time, so be patient. It can take a long time to see results from your efforts. So don’t get discouraged if you don’t see an immediate increase in traffic. Instead, keep working at it, and eventually, your hard work will pay off.


SEO can be a complex and ever-changing field. However, by following these tips and focusing on quality, relevant content, you can see improvements in your website’s ranking. Just remember to be patient – it may take some time for your efforts to pay off.

If you want to improve your website but don’t have time, PIC2MOTION can help. We specialize in internet marketing, including SEO.

Ready to boost your website’s ranking in search results to drive more revenue? Contact us to talk with a strategist about our SEO services!

Do you have other small business marketing tips that have worked well for you? If you found this blog post helpful, share it with your friends! Thanks for reading! Until next time. Take care! 🙂

Iman Rahimipour - Website strategist and SEO specialistIman Rahimipour | Website Strategist + SEO Specialist | PIC2MOTION Inc. |


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