SEO is the process of making sure that people can find your website when they search for it on Google or other search engines. Establishing a good solid SEO strategy means considering both search engine bots and humans- it’ll help you rank on SERPs through relevancy and using our proven strategies.
The motive behind a given search is called the intent.
Search intent is a crucial part of keyword search because it helps Google achieve its search goals. Google aims at presenting user information promptly. Often keywords are searched very frequently.
Yet, it can cause misunderstanding of user intent, which is not necessarily true of content, businesses, or services you offer. If that is not possible, the ranking could be challenging, and all traffic could likely be bounced with no conversion.
How can we understand how search engines work?
Browse your target keywords and check 10-20 search queries and their search volume. What are their goals and objectives?
Find other related keywords to your target keyword
Find which one has a high search volume. You can use an SEO tool like SEMrush search bar for keyword research, search queries, and search volume.
You can use Google Analytics to find out what people are looking for on your website. You can also find out what subjects people are interested in and what they search for more often.